TumblrFacebookTwitterLinkedIn

Ultra-Comfortable. Effortless. California-chic. Splendid is the culmination of a ten year quest to create the ultimate t-shirt. We created a digital campaign that reached out to student filmmakers to submit treatments of how to make every day "Splendid." Five finalists' films competed in a Facebook campaign, boosting Splendid's total "likes" and ultimately traffic to their e-comm site.

Ultra-Comfortable. Effortless. California-chic. Splendid is the culmination of a ten year quest to create the ultimate t-shirt. We created a digital campaign that reached out to student filmmakers to submit treatments of how to make every day "Splendid." Five finalists' films competed in a Facebook campaign, boosting Splendid's total "likes" and ultimately traffic to their e-comm site.

Our Work: Brand Strategy, Video Content, Digital/Social Campaign

Splendid Facebook Page View

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee

Splendid Mobile Voting View

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee

Breathe, Relax - Che Grayson

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee

Splendid in the Grass - Jess Dela Merced

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee

Summer Slipstream - Maria Dyer

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee

100 Days of Summer - Millicent Cho

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee

Every day - Tine Thomasen

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Ann Lee