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Storied. American. Trailblazing. For more than 150 years, Macy’s has been our country’s department store of record. In close collaboration with Macy’s in-house broadcast team, CarlByrd&Co. creates and develops all of Macy’s promotional TV ads. Directed by Carl, these spots have helped Macy’s reinvigorate their “Magic of Macy’s” tagline and star icon, while at the same time changing the way the industry perceives the artistry of promotional TV.

Storied. American. Trailblazing. For more than 150 years, Macy’s has been our country’s department store of record. In close collaboration with Macy’s in-house broadcast team, CarlByrd&Co. creates and develops all of Macy’s promotional TV ads. Directed by Carl, these spots have helped Macy’s reinvigorate their “Magic of Macy’s” tagline and star icon, while at the same time changing the way the industry perceives the artistry of promotional TV.

Our Work: Promotional TV, TV Commercials, Directing, Concepting, Film Production

2016 BTS - Teens

Agency: CarlByrd&Co.
CD/Director: Carl Byrd ACD: Ann Lee

2016 BTS - Kids

Agency: CarlByrd&Co.
CD/Director: Carl Byrd ACD: Ann Lee

Great Shoe Sale 2016

Agency: CarlByrd&Co.
CD/Director: Carl Byrd ACD: Ann Lee

Denim Event 2014

Agency: CarlByrd&Co.
CD: Carl Byrd ACD: Ann Lee

BTS A Cappella 2015

Agency: CarlByrd&Co.
CD: Carl Byrd ACD: Ann Lee

Colored Denim 2012

Agency: CarlByrd&Co.
CD: Carl Byrd

Fashion Director 2010

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

Men's Wardrobe 2014

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

Everyday Value 2009

Agency: CarlByrd&Co.
CD: Carl Byrd