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Accessible. Sexy. Timeless. European mass retailer C&A brought in CarlByrd&Co. to create a campaign for their new high profile Cindy Crawford Remarkable collection. Aimed at elevating C&A to be more fashion oriented and in-tune with today’s woman, Carl Byrd created a campaign that leveraged Cindy’s timelessness, personal style and experience with simple, elegant photography. Shot with Dewey Nicks, the campaign was in 17 countries throughout Europe.

Accessible. Sexy. Timeless. European mass retailer C&A brought in CarlByrd&Co. to create a campaign for their new high profile Cindy Crawford Remarkable collection. Aimed at elevating C&A to be more fashion oriented and in-tune with today’s woman, Carl Byrd created a campaign that leveraged Cindy’s timelessness, personal style and experience with simple, elegant photography. Shot with Dewey Nicks, the campaign was in 17 countries throughout Europe.

Our Work: Ad Campaign, TV Commercial, Print Ads, Outdoor, Behind The Scenes video, Digital Strategy

Fall/Winter 2012
Cindy Crawford Campaign - Print

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Fall/Winter 2012 Cindy Crawford Campaign - Outdoor

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Fall/Winter 2012 Cindy Crawford Campaign - Behind the Scenes

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Fall/Winter 2012 Cindy Crawford Campaign – TV Commercial

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen