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Classic. American. Honest. The company that invented the blue jean wasn’t talking enough about inventing the blue jean. In partnership with our friends at True Story, CarlByrd&Co. was brought in to re-craft Levi’s creative strategy, including the brand’s new photographic style. Embraced by the company’s leaders worldwide, the work inspired the Go Forth campaign and laid the foundation for the brand’s current renaissance.

Classic. American. Honest. The company that invented the blue jean wasn’t talking enough about inventing the blue jean. In partnership with our friends at True Story, CarlByrd&Co. was brought in to re-craft Levi’s creative strategy, including the brand’s new photographic style. Embraced by the company’s leaders worldwide, the work inspired the Go Forth campaign and laid the foundation for the brand’s current renaissance.

Our Work: Brand Book, Creative Strategy

Brand Book

Agency: CarlByrd&Co. and True Story
CD: Carl Byrd AD: Gregory Smith