TumblrFacebookTwitterLinkedIn

Fresh. Modern. Spirited. The Minneapolis-based retailer took the country by storm in the early 2000s. As senior art director at PMH Advertising, Carl helped create the iconic bull’s eye ad campaigns, and introduced designers Isaac Mizrahi and Stephen Sprouse to Main Street. Carl says he earned his Masters in fashion retail marketing while working on the brand.

Fresh. Modern. Spirited. The Minneapolis-based retailer took the country by storm in the early 2000s. As senior art director at PMH Advertising, Carl helped create the iconic bull’s eye ad campaigns, and introduced designers Isaac Mizrahi and Stephen Sprouse to Main Street. Carl says he earned his Masters in fashion retail marketing while working on the brand.

Carl’s Work: Ad Campaigns, TV Commercials, Print Ads, Outdoor

Isaac Mizrahi Campaign
Fall/Winter 2003 – Print*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Isaac Mizrahi Campaign
Fall/Winter 2003 – TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Isaac Mizrahi Campaign
Spring/Summer 2004 – TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Isaac Mizrahi Campaign
Spring/Summer 2004 – Print*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Target Sign of the Times Campaign 2001

Target Sign of the Times 2001 - Print

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Sign of the Times 2001
Jump - TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Sign of the Times 2001
Beach - TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Stephen Sprouse for Target Campaign 2002

Stephen Sprouse Campaign 2002 – Print*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Stephen Sprouse Campaign 2002 – TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Stephen Sprouse tagged this t-shirt for Carl on set… that he never wears and will treasure forever.

Target Holiday 2004

Get Cozy/Get Giving 2004
TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Get Festive/Get Digi 2004
TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Get Wrapped/Get Glowing 2004
TV Commercial*

Agency: PMH AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.