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Clean. Clever. All-American. The iconic San Francisco based label is a longtime client of Carl Byrd. In the 1990s, Carl co-created spots like “Khakis Swing,” which changed the face of modern fashion advertising. Later, while at Laird+Partners, his work on Gap included the Audrey Hepburn spot and “Gap (PRODUCT)RED.” Recently, CarlByrd&Co. teamed up to direct the creative thinking behind the Gap x GQ campaign “The Best New Menswear Designers In America.”

Clean. Clever. All-American. The iconic San Francisco based label is a longtime client of Carl Byrd. In the 1990s, Carl co-created spots like “Khakis Swing,” which changed the face of modern fashion advertising. Later, while at Laird+Partners, his work on Gap included the Audrey Hepburn spot and “Gap (PRODUCT)RED.” Recently, CarlByrd&Co. teamed up to direct the creative thinking behind the Gap x GQ campaign “The Best New Menswear Designers In America.”

Our Work: Ad Campaigns, Print Ads, Outdoor, Creative Concepting, Photo Shoots, Packaging Design

GAP x GQ Collection 2015 Campaign - Print

CD: Carl Byrd ACD: Gregory Smith

GAP x GQ Collection 2015 Campaign - Digital

GAP x GQ Collection 2013 Campaign - Print

Agency: CarlByrd&Co. CD: Carl Byrd AD: Gregory Smith

GAP x GQ Collection 2013 Campaign - OOH

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

GAP x GQ Collection 2013 Campaign
In-Store

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith


GAP x GQ Collection 2013 Campaign - Digital

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

GAP x GQ Collection 2012 Campaign

GAP x GQ Collection 2012 Campaign - Print

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

GAP x GQ Collection 2012 Campaign - Inspiration

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

GAP x GQ Collection 2012 Campaign – Logo System + Package Design

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

GAP x GQ Collection 2012 Campaign – In-Store

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

Gap Redefined Campaign 2007

Redefined Campaign – Print (US, Europe & Japan)*

Agency: Laird + Partners
CD: Carl Byrd AD: Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

Redefined Campaign – Outdoor (US, Europe & Japan)*

Agency: Laird + Partners
CD: Carl Byrd AD: Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

Gap Khaki Campaign 2007

Boyfriend Trouser 2007 – TV Commercial*

Agency: Laird + Partners
CD: Carl Byrd AD: Gregory Smith
*work created for other agencies before the formation of CarlByrd&Co.

Khaki Campaign – Print*

Agency: Laird + Partners
CD: Carl Byrd AD: Gregory Smith, Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

GAP (Project) Red Campaign 2008

Gap (Project) Red - Print*

Agency: Laird + Partners
CD: Carl Byrd AD: Gregory Smith
*work created for other agencies before the formation of CarlByrd&Co.

Gap Fall 2006 - Jeans Take Shape Campaign

Jeans Take Shape Campaign - Print*

Agency: Laird + Partners
CD: Carl Byrd AD: Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

Jeans Take Shape Campaign – TV Commercial*

Agency: Laird + Partners
CD: Carl Byrd AD: Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

Jeans Take Shape Campaign – Outdoor*

Agency: Laird + Partners
CD: Carl Byrd AD: Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

Gap Fall 2006 - T-Shirt Shop Campaign

T-Shirt Shop Campaign - Print*

Agency: Laird + Partners
CD: Carl Byrd AD: Dorian Chen
*work created for other agencies before the formation of CarlByrd&Co.

Gap Fall 2006 – The Skinny Black Pant Campaign

The Skinny Black Pant Campaign - Print*

Agency: Laird + Partners
CD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Audrey Hepburn was our muse for this campaign. Classic, simple, timeless three words that are synonymous with Ms. Hepburn and the black pant.

The Skinny Black Pant Campaign – TV Commercial*

Agency: Laird + Partners
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Gap Fall/Winter 1999

Everybody in Cords 1999 – TV Commercial*

Agency: Gap In-house
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Everybody in Leather 1999 – TV Commercial*

Agency: Gap In-house
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Everybody in Vests 1999 – TV Commercial*

Agency: Gap In-house
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Carl co-created and art directed Khakis Swing, a spot that is permanently embedded in popular culture. Khakis Swing invented a khakis business for Gap in the US and beyond in Europe as well as Japan. Khakis sales increased 300% at the height of the dancing campaigns for Gap. The spot is in the permanent AICP collection at MOMA.

Gap 1998-1999

Khaki Swing 1998– TV Commercial*

Agency: Gap In-house
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Khaki A-Go-Go 1999 – TV Commerical*

Agency: Gap In-house
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.

Khaki Soul 1999 – TV Commercial*

Agency: Gap In-house
AD: Carl Byrd
*work created for other agencies before the formation of CarlByrd&Co.