Creativity at the intersection of insight and imagination.

Playful. Fun. Optimistic. Gap’s iconic brand for the little guys is a powerhouse in its own right. Gap connected with CarlByrd&Co. to help reenergize the brand and infuse some new life into the advertising. Starting with a series of web videos, CarlByrd&Co. brought out the energy that permeates the label.

Playful. Fun. Optimistic. Gap’s iconic brand for the little guys is a powerhouse in its own right. Gap connected with CarlByrd&Co. to help reenergize the brand and infuse some new life into the advertising. Starting with a series of web videos, CarlByrd&Co. brought out the energy that permeates the label.

Our Work: Ad Campaigns, Print Ads, Outdoor, Web Videos, Digital Content

Kids/Baby Holiday 2012 Campaign – Print

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Kids/Baby Holiday 2012 Campaign – Outdoor

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Kids/Baby Winter 2012 Campaign – In-store

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Kids/Baby Winter 2012 Campaign – Direct Mail

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Kids/Baby Winter 2012 Campaign – Cinema and Digital Video

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Cabana Cha Cha is a viral video we created with legendary Debbie Allen. With an original song, dance and philanthropic spin, this video is one of the most viewed digital videos in the Gap organization’s history with over 2 million views. Cabana Cha Cha made #4 on Ad Age’s Viral Video Chart for two weeks in May 2012.

GapKids Spring 2012

Cabana Cha Cha Spring 2012 – Digital Video

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Erika Walden

GapKids Holiday 2011

I Want Candy Holiday 2011 – Digital and Cinema Video

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Erika Walden