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California. Apple pie. Baseball. Cherokee. Born in a garage in Venice Beach in 1973, Cherokee is now one of the most identifiable American lifestyle labels in the world. CarlByrd&Co. re-launched Cherokee from the brand up, giving it a new look-and-feel and brand toolkit. We continue to work with Cherokee on content and campaigns around the globe.

California. Apple pie. Baseball. Cherokee. Born in a garage in Venice Beach in 1973, Cherokee is now one of the most identifiable American lifestyle labels in the world. CarlByrd&Co. re-launched Cherokee from the brand up, giving it a new look-and-feel and brand toolkit. We continue to work with Cherokee on content and campaigns around the globe.

Our Work: Brand Overhaul, Brand Manifesto, Web Design, Logo Design, Photo Shoots, Social Media Strategy, Video Production

Tesco In-store Images 2013

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Gregory Smith

Cherokee Spring/Summer 2011

Spring/Summer 2011 Website

Agency: CarlByrd&Co.
CD: Carl Byrd AD: Dorian Chen

Spring/Summer 2011 Brand Web Video

Agency: CarlByrd&Co.
CD/Director: Carl Byrd AD: Dorian Chen