Playful. Fun. Optimistic. Gap’s iconic brand for the little guys is a powerhouse in its own right. Gap connected with CarlByrd&Co. to help reenergize the brand and infuse some new life into the advertising. Starting with a series of web videos, CarlByrd&Co. brought out the energy that permeates the label.
Kids/Baby Holiday 2012 Campaign – Print
Kids/Baby Holiday 2012 Campaign – Outdoor
Kids/Baby Winter 2012 Campaign – Video
Kids Winter 2012 Campaign – Print
Cabana Cha Cha Spring 2012 – Digital Video
I Want Candy Holiday 2011