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California. Apple pie. Baseball. Cherokee. Born in a garage in Venice Beach in 1973, Cherokee is now one of the most identifiable American lifestyle labels in the world. CarlByrd&Co. re-launched Cherokee from the brand up, giving it a new look-and-feel and brand toolkit. We continue to work with Cherokee on content and campaigns around the globe.


Groundbreaking. Savvy. Familiar. One of the original television-based shopping experiences, the Home Shopping Network called on CarlByrd&Co. to create TV commercials at a time when it was looking to reinvent itself as an affordable-luxury shopping destination. We directed lip-smacking, pop art-inspired spots. Plus, we got to meet Iman.

Come On In 2008 – TV Commercial

Free 2008 – TV Commercial

Free 2008 Credit Card - TV Commercial