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Konica Minolta

Classic. American. Honest. The company that invented the blue jean wasn’t talking enough about inventing the blue jean. In partnership with our friends at True Story, CarlByrd&Co. was brought in to re-craft Levi’s creative strategy, including the brand’s new photographic style. Embraced by the company’s leaders worldwide, the work inspired the Go Forth campaign and laid the foundation for the brand’s current renaissance.


Technology. Innovation. Evolution. Konica Minolta has come a long way since just cameras. As their business offerings have expanded to copiers, office solutions, cloud services and more. Through juxtaposing humor and hard working facts CarlByrd&Co. created two humorous branded spots for them.

2015 Inside Konica Minolta

2015 Cloud Selfie

2015 Behind the Scenes