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LOFT has been working define their own unique brand, voice and look to differentiate from their older sister brand Ann Taylor. An accessible fashion brand that is versatile, refined, but also casual, LOFT has a different take on trends for the light at heart. The brand for the live out loud optimist, LOFT partnered with CBC to create their look and feel for seasonal campaigns, experiential activations, along with harder working product centered initiatives that could be used as brand story telling vehicles.


April/May Campaign: 60

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