LeSportsac City

What We Do

CarlByrd&Co. is a creative agency built on the possibilities of brands. We love brands that are a part of our every day lives because we are consumers, too. We ask the real questions to create a world where insight and imagination reign, where practical and tactical help win.

Today, we know content is king. We are great at making content. From 360 integrated campaigns to nimble viral videos, we adapt to the needs of our clients. There is not a one-size-fits-all content model in today’s changing media landscape. We make content that literally hits all the right buttons.

CarlByrd&Co. ManifestoCarlByrd&Co. Agency ReelCarlByrd&Co. Greatest Hits


AerosolesAmazonBRAHMINCherokeeCNAE! NetworkThe GapLOFTLevisLeSportsacMacy’sSplendidTargetWho What Wear


Carl ByrdI believe in the power of optimism to bring people and brands together. President/Executive Creative Director Carl ByrdLilly ChuMy clients, colleagues and collaborators bring out the best in me every day. I build these relationships on a foundation of kindness, transparency and a genuine need to create great work. Lilly Chu, Managing Director


 Gregory SmithA brand is a story well told.


Associate Creative Director

Gregory Smith

 Ann LeeMy approach to work is greatly inspired by brands such as Apple & Nike. Think Different & Just Do it.


Ann Lee

Associate Creative Director

 AmpersandDominique BraggTransparency. Honesty. Personability...Keep it real!


Associate Producer

Dominique Bragg

 Nikole FirmanI’ve found, it’s the risk-takers, the rain-makers, the music and movement–shakers that make the impossible, possible. That’s what we do, that’s who we are.


Account Supervisor

Nikole Firman

 Ashley HeldTo have a successful company I believe in surrounding yourself with the right people and the right environment



Ashley Held


 Morgan BurchMy goal is to always create with vibrancy, client focus, and a refreshing bolt of high-voltage delight.


Executive Assistant

Morgan Burch

CarlByrd&Co. Studio Conference Room


5 East 47th Street, 2nd Floor, New York NY, 10017 | 212.206.1379

For new business and production inquiries or reels:

Lilly Chu, Managing Director

For general inquiries:


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