C&A

Accessible. Sexy. Timeless. European mass retailer C&A brought in CarlByrd&Co. to create a campaign for their new high profile Cindy Crawford Remarkable collection. Aimed at elevating C&A to be more fashion oriented and in-tune with today’s woman, Carl Byrd created a campaign that leveraged Cindy’s timelessness, personal style and experience with simple, elegant photography. Shot with Dewey Nicks, the campaign was in 17 countries throughout Europe.

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Accessible. Sexy. Timeless. European mass retailer C&A brought in CarlByrd&Co. to create a campaign for their new high profile Cindy Crawford Remarkable collection. Aimed at elevating C&A to be more fashion oriented and in-tune with today’s woman, Carl Byrd created a campaign that leveraged Cindy’s timelessness, personal style and experience with simple, elegant photography. Shot with Dewey Nicks, the campaign was in 17 countries throughout Europe.

Fall/Winter 2012 Cindy Crawford Campaign – TV Commercial

Fall/Winter 2012 Cindy Crawford Campaign - Print

Fall/Winter 2012 Cindy Crawford Campaign - Outdoor

Fall/Winter 2012 Cindy Crawford Campaign - Behind the Scenes