Clean. Clever. All-American. The iconic San Francisco based label is a longtime client of Carl Byrd. In the 1990s, Carl co-created spots like “Khakis Swing,” which changed the face of modern fashion advertising. Later, while at Laird+Partners, his work on Gap included the Audrey Hepburn spot and “Gap (PRODUCT)RED.” Recently, CarlByrd&Co. teamed up to direct the creative thinking behind the Gap x GQ campaign “The Best New Menswear Designers In America.”
GAP x GQ Collection 2015 Campaign - Print
GAP x GQ Collection 2013 Campaign - Print
GAP x GQ Collection 2013 Campaign In-Store
GAP x GQ Collection 2015 Campaign - Print
GAP x GQ Collection 2012 Campaign – In-Store
Redefined Campaign – Print (US, Europe & Japan)*
*work created for other agencies before the formation of CarlByrd&Co.
Redefined Campaign – Outdoor (US, Europe & Japan)*
*work created for other agencies before the formation of CarlByrd&Co.
Gap Khaki Campaign 2007*
*work created for other agencies before the formation of CarlByrd&Co.
Boyfriend Trouser 2007 – TV Commercial*
GAP (Project) Red Campaign 2008 - Print*
*work created for other agencies before the formation of CarlByrd&Co.
Gap Fall 2006 - Jeans Take Shape Campaign- Print*
*work created for other agencies before the formation of CarlByrd&Co.
Jeans Take Shape Campaign – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.
Jeans Take Shape Campaign – Outdoor*
*work created for other agencies before the formation of CarlByrd&Co.
Gap Fall 2006 - T-Shirt Shop Campaign
*work created for other agencies before the formation of CarlByrd&Co.
