LOFT has been working to define their own unique brand, voice and look to differentiate from their older sister brand Ann Taylor. An accessible fashion brand that is versatile, refined, but also casual, LOFT has a different take on trends for the light at heart. The brand for the live out loud optimist, LOFT partnered with CBC to create their look and feel for seasonal campaigns, experiential activations, along with harder working product centered initiatives that could be used as brand story telling vehicles.
2018 Summer Campaign Video
2018 Summer Campaign Images
2018 April/May Campaign Video
2018 April/May Campaign Images
February/March Campaign: 60
2018 February/March Campaign Images
2017 - Holiday Catalog
2017 - Chris Uphues Pop-Up Activation
2017 Fall Campaign: 30
2017 Fall Campaign
2017 97 Days of Summer: 30
Summer 2017 - Catalog
2017 Flower Power: 60
2017 Flower Power Catalogue
