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Storied. American. Trailblazing. For more than 150 years, Macy’s has been our country’s department store of record. In close collaboration with Macy’s in-house broadcast team, CarlByrd&Co. creates and develops all of Macy’s promotional TV ads. Directed by Carl, these spots have helped Macy’s reinvigorate their “Magic of Macy’s” tagline and star icon, while at the same time changing the way the industry perceives the artistry of promotional TV.

Our Work: Promotional TV, TV Commercials, Directing, Concepting, Film Production

Mattress Sale 2017

Nike Promo 2018

4th of July 2017

Summer Sale 2017

September ODS 2017

Fall Beauty 2017

Great Shoe Sale 2016

Back to School 2017

BTS 2016

BTS 2016

BTS Style Lab 2015

Denim Event 2014

Colored Denim 2012